JOURNAL · 2026-07-08REF INV-0231
Supplier — Lee & Co.4,200
Accounts payable4,200
Balanced · IRD audit trail✓ posted
Bespoke software · Hong Kong SMEs
Software shaped to how your business already works.
Off-the-shelf tools make you bend your workflow to fit them. Suma builds finance and operations software around the way your business actually runs — your suppliers, your point of sale, the spreadsheet your team has kept for years.
Two founders, Hong Kong. Pre-launch — and honest about it.
The problem
Generic ledgers. Not your workflow.
Hong Kong SMEs already run capable tools — Xero, QuickBooks, Kingdee. They're fine. They're also generic: built for the average business, not yours. Nobody has built the layer that connects how you actually operate to a clean, compliant set of books. That gap — not a lack of software — is the work.
Where orders live
WhatsApp messages with a supplier
Half your purchasing history is a chat thread no ledger can read.
Where sales live
A point-of-sale that exports its own way
A daily .csv nobody has time to reconcile line by line.
Where the truth lives
A six-year-old spreadsheet
The one file that runs the business — and that no one wants to touch.
One clean, reconciled, IRD-compliant ledger — built around those inputs, not the other way round.
Augmentation, not replacement
A permanent second pair of hands for your accountant.
Suma is built to make the finance staff you already have dramatically more productive — to free up hours and help you avoid a second hire, not to replace anyone. Your accountant keeps the judgment. The software takes the repetitive work: matching, categorising, chasing, filing.
Why now
You have unique needs. So you need unique software.
Until recently, a company like this couldn't exist — producing and maintaining software was the bottleneck, which is precisely why generic, one-size-fits-all tools won. That bottleneck is lifting. Just as the printing press made each worker an order of magnitude more productive, AI coding tools make each engineer an order of magnitude more capable of producing bespoke software. So the software can finally be shaped to you, instead of you being shaped to the software.
What that means for what you get
The foundation — done properly
Serious accounting, not a toy
- Double-entry ledger, correct from the first line
- Bank feeds for local formats (HSBC, BOC, Hang Seng, BEA)
- Receipt & invoice capture (OCR)
- IRD-compliant records — 7-year retention, immutable audit trail
None of this is where your business is unusual — but all of it has to be right. It's built to be, from the first day.
The build — genuinely yours
The part that's actually about you
- Fits the specific tools you already use
- Follows how money really moves through your business
- Handles your edge cases — consignment terms, cash-heavy retail, multi-entity
- Speaks your accountant's language, not a template's
This is where the real work is — and where generic software gives up. Built around your business, never the average one.
Your data, your control
What happens to your books stays answerable to you — not to us.
We're a new, two-person company, and we're not going to pretend otherwise. But data ownership and portability shouldn't be conditional on our size — so this is a commitment from day one, not a promise for later.
- ✓ Every record exports to standard formats — CSV, PDF, or your accountant's preferred format — on request, any time, not only if something goes wrong.
- ✓ If Suma ever wound down, you'd get advance notice and hands-on help getting a full export — not silence.
- ✓ You own your data. Suma is the tool sitting on top of it, never the vault it's locked inside.
In their words
Early clients, already sold.
Placeholder testimonials — to be replaced with real, attributable client quotes before launch.
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